Album Sale, Live Sale, Album Sale, Live Sale and maybe a couple of outfits… that was my selling “plan” when I starting as a clothing direct seller. Over the years I have diversified and expanded from the basics to an array of different income producing activities (IPAS). The same piece of clothing displayed different ways may catch a buyers eye. I have buyers who never watch a live and some who never browse my online catalog and some who just love outfits. That piece that’s been sitting in your inventory for 6 months may finally find a home when paired in an oufit or with a piece already in a client’s wardrobe. Here are my 20 top income producting activities
As basic as you get. Load your pieces into albums and go. You can do them weekly, monthly or just whenver you want and don’t forget to combine them with outfits, lives and swag bags. You can also have albums by color or pattern (floral, stripes, etc,) or any other theme you can think of.
Lives are not just for new inventory. While “shop the box” is probably the most popular type of live, showcasing your current inventory can be just as succesful. Weekly lives focusing on a particular style are a great addition to your group as are lives with outfits. Don’t forget that lives aren’t just for Facebook. Exploring periscope and instagram as additional outlets for lives can be very succesful.
Clean, gorgeous flatlays sell outfits but can also individual pieces. Pair a dress that’s been in your inventory for a while with some fun accessories and it has new life. Don’t forget to post your flatlays on Pinterest to attract new customers and on Instagram too.
Outfits are always a great way to showcase your pieces. Outfits can be done on a mannequin or on flatlays. I love to do outfits live too!
A capsule wardrobe is a collection of essential items, styled together, that don’t go out of style. Essentially, it is a group of outfits where the pieces intermix. It’s a great way to showcase how individual pieces can be worn lots of different ways.
A thread sale is where you put your pieces in the comment “thread” on Facebook. It’s a great way to easily showcase a set of new pieces but can also be a great way to show pieces of a certain theme. For example you can have a floral thread sale or solid thread sale.
This or That, or Mine
Create two outfits and ask people to chose which one they like best and if they want it to comment “mine”. This is another great way to show of the versatility of a piece by pairing a single top with two different bottoms, or a dress with two different cover ups. Don’t forget to showcase your this or that’s on Pinterest too!
Wacky Wednesday, Tank Top Tuesday, Solid Sunday, Striped Saturday, Monochrome Monday… the list goes on and is only stopped by your imagination. Theme days are a great way to showcase your personality and have a little fun while creating fun outfits and curating great pieces that fit with your theme.
This is where you ask your clients (probably in your Facebook group) to request their favorite outfit combos and then make the outfits and share them. Outfit requests are a great way to make sure that you are getting your clients exactly what types outfits that they want.
Not everyone likes lives. Some people even hate lives but sometimes clothes look better on video then in still pictures. Speed videos are a great way to showcase a large amount of clothing in a short amount of clothes. To make s speed video just set up your tripod and flip through a stack of leggings or a rack of tops.
An outfit battle is when you and a fellow stylist/husband/friend each put together outfits and have your group member or followers decide which outfits they like better. The winner can be who sells the most outfits or whose outfits get the most likes. This is a great way to get some diversity in your outfits since another person might see a totally different outfit in pieces you’ve been looking at forever.
Take your group on the road. Coordinate with a fellow stylist to come to their boutique and go live and sell their stuff. It’s a great way to get your group some new, low risk, pieces and for the stylist being “taken over” they can get new eyes on old inventory. If the stylist you are visiting has different styles this can also be a great way to test if it might be a good idea for them to carry those styles as well. (Note: The usual arrangement is that the visiting stylist pays the host wholesale for the goods she sells)
Do you own a cute outfit and have the same or similar pieces in your inventory? Then post a pic of yourself in the outfit and see if anyone wants to twin you! Post the inventory pieces in a thread or go live. There are lots of choices with this one.
Just add Jeans/Shoes
It’s great to show how your company’s pieces can mesh with pieces already in your customer’s wardrobe. Doing a set of flatlays pairing different tops with jeans or different outfits with classic brown boots is a great way to show people how easy it is to incorporate your new pieces into their wardrobe.
Play matchmaker! Not for a partner but for a match for items that they have already. Simply post asking for pics of pieces that your customer’s already have and the. Find some pieces in your inventory that fits with them.
Warehouse roulette, or a mystery warehouse order, is where you offer your customers a chance to order (almost) directly from the warehouse. They can choose the style and size they want and then get a surprise warehouse pick. It’s great if you don’t carry a particular style a customer wants or if you want to test out whether carrying a new style is a good idea and lots of people love the surprise!
This is a great chance to reward some of your loyal customers, or soon to be loyal customers. Offer a reward privately, I usually do free shipping and $5 off the item, to be a style ambasador for a style you are featuring. In exchange for the perk the style ambassador posts a pic and a brief review of how they liked the style or a styling tip. This is a fun way to bring a different sort of interaction to your group!
So far we’ve only talked online options but in-person selling can also be very profitable. Opening up your boutique for people to come shop is a great way for people to try on clothes, find their sizes and is a chance for you to help style them. By doing at your in-home boutique there is Very little additional setup (or risk that you will do a lot of work for no reward).
Hosted pop-ups are a great way to bring new eyes on your inventory and really give you a chance to style your customers and help them find pieces that they love. The downside is obviously that you have to bring your inventory to someone’s house but with proper hostess prep in-person pop-ups can be very lucrative.
Vendor events come in all shapes and sizes. They can be indoor or outdoor, require a fee or be free, at synagogues and churches, or smaller back rooms of restaurants. The key to vendor events is to properly vet them and make sure their demographic is a good fit for you and your company. You want to make sure your ideal client will be there.
I left my favorite for last! Helping someone find clothes that they love is incredibly rewarding. You can do personal shopping appointments in person or using an online service like Zoom. You can also use a google doc to take your customer’s info and then put outfits together for them based on their preferences.
Good luck on all of your income producing activities! If you would like any help please feel free to contact me and join my newsletter. If you think Paisley Raye may be a good fit for you check out my article about becoming a stylist and fill out my informational form to be contacted with more info!